Saturday, April 10, 2010

Cliché: the cat's whiskers

Meaning: defining good feature about something (example)


Rewrite 1: the dog's spots
Rewrite 2: the bird's song
Rewrite 3: the lion's mane
Rewrite 4: the dude's 'tude
Rewrite 5: the boa's hug


Comments: Another version defines this cliché as meaning superiority, so that's another possible rewrite or recasting opportunity.


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Using idioms to express yourself
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Thursday, April 08, 2010

Cliché: can't squeeze blood out of a turnip

Meaning: You can't get something from a thing that doesn't have it (example)


Rewrite 1: can't squeeze orange juice out of an apple
Rewrite 2: can't squeeze milk out of barn wood
Rewrite 3: can't make a stack of nickels out of a pile of nails
Rewrite 4: can't tap maple syrup from an oak stump
Rewrite 5: can't tap the stream of a bottomless well


Comments: This cliché is usually said of trying to get money or value from someone who is broke or without resources; however, it is also said of trying to tap other resources that don't exist or make something of another thing that doesn't make sense. I've attempted to address all those senses.


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Wednesday, April 07, 2010

Cliché: (let's) face it

Meaning: confront the facts or the truth (example)


For: my good friend @maniactive (say "Hi!" on Twitter)


Rewrite 1: go nose-to-nose with the facts
Rewrite 2: get one-on-one with the truth
Rewrite 3: stare at the offending news
Rewrite 4: look the ugly monkey in the eye


Comment: "Face it" is usually an emotional response to exasperation or frustration or an in-your-face retort to baiting or taunting. At worst, it's given when we haven't a lot of time to spend defending our position or helping someone rationalize their disbelief. At best, it's provided when options are few. Often, it's become a habit-response like "ya know" or "so" at the beginning of a response. Adding "let's" at the front seems to be less confrontational, as an invitation to face the facts.


Although you can try some of these rewrites, if you're bothered by the habitual nature of using "face it" as a response, a better course might be to first wean yourself from it by substituting other similar phrases, like "Look,..." or "Face facts,..." or the more colloquial, "see the light" or "reality check!" Try rotating use among them. You'll become more aware of saying these things and it will be work trying to change. Over time, stop using each of the substitutes until you no longer use any of them. If you catch yourself saying, "Face it," immediately correct yourself, even if mentally. 


The other option for habitual use is to stop without adjusting (cold turkey, another cliché). I used to catch myself beginning a sentence with "Uh..." and I stopped myself by mentally catching myself and replaying the situation over in my head and later practicing what I said without the verbal lapse. You can do this in this situation, too. Practice giving answers without saying, "Face it" at the beginning.


I hope this helps!


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Tuesday, April 06, 2010

Cliché: big as life

Meaning: large, on a grand scale (example)


Rewrite 1: big as the genetic code
Rewrite 2: big as the biosphere
Rewrite 3: big as the sky and the ground it covers
Rewrite 4: large as the Amazon basin
Rewrite 5: as encompassing as the Yellowstone caldera
Rewrite 6: as grandiose as the Grand Canyon


Comment: To say something is "big as life" (or large as life) is to nearly complete the metaphor. It's hard to find equals to something that already states the case for size or completeness. Therefore, you go for ideas that still get across an immensity of size and scope, depending on the size and scope of the subject. It can be done.


Say "Hi!" on Twitter: @a_copywriter
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Learn your way around figures of speech
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Friday, April 02, 2010

Cliché: bee in her bonnet

Meaning: angry or upset (example)


Rewrite 1: bee in her bouffant
Rewrite 2: squirrel in her skirt
Rewrite 3: hive in the attic
Rewrite 4: rats in the trash can 


Comment: Think of vexing situations involving nature and you have an opportunity for a recast. I started close to the cliché and moved away from it, staying in the theme. Also, I found one other interpretation of the idiom: an obsessive idea, which I didn't address in the rewrite.


Find me on Twitter and say "Hi!": @a_copywriter
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Help with idioms
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Thursday, April 01, 2010

Cliché: April Fools Day

Meaning: a day of playing pranks on the unsuspecting


Rewrite 1: April D-oh! Day
Rewrite 2: April Palm to Your Forehead Day
Rewrite 3: April Prank a Poor Soul Day
Rewrite 4: April People with Too Much Free Time on Their Hands Day
Rewrite 5: April People Who Aren't Half as Smart as They Think They Are Day


Comment: The term probably isn't much of a cliché, but the concept is. I personally hate the day as a waste of time, although there are some fairly genius and harmless pranks responsibly pulled. I offer this rewrite as an homage to them. The rest of you -- get a life! ;-)


Catch me on Twitter (but don't prank me!): @a_copywriter

Wednesday, March 31, 2010

Cliché: between a rock and a hard place

Meaning: between difficult choices or hard decisions (example)


Rewrite 1: between a wreck and a run-in
Rewrite 2: between the pool ball and the cue stick
Rewrite 3: between a hammer and a nail head
Rewrite 4: between an excuse and a rationale
Rewrite 5: between a lake and loch


Comment: At the end, I took this from being about being caught between difficult situations to looking at situations that are called something different but are really very much alike. That covers some slight perversions of the use of the idiom.


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More help with metaphors
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Tuesday, March 30, 2010

Cliché: as the crow flies

Meaning: in a straight line, by the shortest route (as a crow would fly) (example)


Rewrite 1: as the plane flies
Rewrite 2: as the gaggle travels
Rewrite 3: as the wind flows
Rewrite 4: as the clouds cross
Rewrite 5: as the stars pass overhead


Comment: Crows fly place to place versus some of the examples I've given, which are things that over, thus avoiding turns, hills, valleys, detours, etc. Planes do apply to the original example, because they fly directly place to place, although not so much if they end up stacking over a landing site. So, be careful of your metaphors. The important thing is getting there directly, in as short a route as possible.
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Monday, March 29, 2010

Cliché: zip it!

Meaning: close or shut as with a zipper, usually a directive for the mouth or voice


Rewrite 1: staple it!
Rewrite 2: sew it!
Rewrite 3: clamp it!
Rewrite 4: crimp it!
Rewrite 5: glue it!
Rewrite 6: press it!


Comment: There are many ways to secure something that you can use as exchanges for this less common idiom. Keep in mind that there are other uses for the phrase, too. In the technological age, it may be a reference to the ZIP drive and in the non-technological sense it may be a reference to speeding something along, as by speeding the mail using the ZIP code.
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Saturday, March 27, 2010

Cliché: your goose is cooked

Meaning: you're done in, in trouble; your cause is lost (example 1, example 2)

Rewrite 1: your potatoes are mashed
Rewrite 2: your steak is fried
Rewrite 3: your chocolate has melted
Rewrite 4: the letter is mailed
Rewrite 5: the words are in print

Comment: "Your goose is cooked" often has an almost fatalist quality to it suggesting consequences will follow and now your fate is decided. I've written a range of possible recasts that go from the simple "something devastating has happened" to the "something is now beyond your control" quality, but there is a fuller range you could explore.

Find me on Twitter: @a_copywriter
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Sorry I was unable to slay more clichés this week. Too many things happened this week that prevented it -- I have higher hopes for next week! 

Tuesday, March 23, 2010

Cliché: a wet blanket

Meaning: Someone who or something that discourages (example 1) (example 2)


Rewrite 1: a warm, dank night
Rewrite 2: a cold sheet on a cold night
Rewrite 3: a power outage at a gamer con
Rewrite 4: a tire mired in mud


Comment: "A warm blanket" is an evocative metaphor for something that discourages, in this case, that dampens or smothers enthusiasm. I was initially going for other things that evoked a sense response, then broadened the meaning to other situations that might discourage by getting in the way or interrupting progress.


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Working more with metaphors
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Monday, March 22, 2010

Cliché: watching the clock

Meaning: eager to leave or stop doing something (example 1, example 2)


Rewrite 1: watching the sweep hand
Rewrite 2: listening for the timer to beep
Rewrite 3: watching for the sun to set
Rewrite 4: looking for "the end"
Rewrite 5: looking for an article stop


Comment: I looked for things besides an actual clock that represented the end to something, thus: the sweep hand of a clock that ticked off minutes, the sound of a timer that signaled the end of a specific time, the words that often signal the end of a movie, and the graphic device some publications use to show that an article stops.


Find me on Twitter: @a_copywriter
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Help recasting trouble words
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Saturday, March 20, 2010

Cliché: up the ante

Meaning: increase the cost, size, or importance of something especially something of risk (example 1, example 2)


Rewrite 1: up the price of admission
Rewrite 2: increase the down payment
Rewrite 3: accelerate your buy-in
Rewrite 4: tinker with the ticket
Rewrite 5: graduate the anxiety level
Rewrite 6: pump up the game


Comment: Most of these involve the cost, but there is far more room to recast size or importance. 


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Empower your word power
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Monday, March 15, 2010

Cliché: take the bull by the horns

Meaning: confront a difficult problem head on or confidently tackle a difficult problem (example 1, example 2)


Rewrite 1: Take the rhino by the horn
Rewrite 2: Take the lion by the mane
Rewrite 3: Grab the rottweiler by the whiskers
Rewrite 4: Stand your ground against the tremor
Rewrite 5: Face the gale and damn the flood


Comments: Obviously, these are all metaphorical. I wouldn't want any of you to stand before an approaching tornado in the hope of out-nerving it, for instance.


Don't forget to check the alphabetic listing of cliches I've already rewritten. Look in the nav bar just below the title.


Find me on Twitter: @a_copywriter
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Help for rewriting clichés
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Saturday, March 13, 2010

Cliché: take the gloves off

Meaning: play or act more aggressively, less guardedly (example)


Rewrite 1: take the padding off
Rewrite 2: shed the wuss pads
Rewrite 3: drop the kiddie protectors
Rewrite 4: play to lose some skin
Rewrite 5: resort to roughy rules


Comment: I've written to the idea of dropping artificial protectants, using more sarcastic language, but it doesn't have to be that way. You could just as easily work it toward more natural conditions or more agile play. Ask yourself what the gloves represent and what taking them off means in your circumstance.


Check out the new alphabetic list, now built into the navigation in my blog. I'm still working with the format.


Join me on Twitter: @a_copywriter
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Another resource on clichés
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Thursday, March 11, 2010

Cliché: shoestring budget

Meaning: limited resources or of lowest financial means (example)


Rewrite 1: second-hand budget
Rewrite 2: single-flower budget
Rewrite 3: staples funds
Rewrite 4: hand-me-down reserves
Rewrite 5: do-it-yourself plan


Comment: This cliché is full of opportunity for rewrites and recasting, and in today's economy there is likely ample reason to, with so many stories of people cutting back on spending or trimming luxuries. 


Check out the searchable alphabetical list of my cliché rewrites with my archived list.


Find me on Twitter: @a_copywriter
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Explore more about clichés
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Wednesday, March 10, 2010

Cliché: a real toad strangler

Meaning: overwhelmingly heavy rain or other overwhelming circumstance


Rewrite 1: a real guppy gusher
Rewrite 2: a real worm drowner
Rewrite 3: a real line snapper 
Rewrite 4: a real bag burster


Comment: The idiom here suggests that the rain is so heavy it could overwhelm even an amphibian used to living in or near water. It could be used to suggest other things that might overwhelm something otherwise at home in that environment. So, a rewrite should fit in that sense. A recast could take an opposite tack or simply suggest a different kind of overwhelming circumstance.


Find me on Twitter: @a_copywriter


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More reading on clichés
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Tuesday, March 09, 2010

Cliché: quiet as a mouse

Meaning: nearly noiseless (example 1, example 2)


Rewrite 1: quiet as a worm
Rewrite 2: silent as a spider
Rewrite 3: calamitous as a cotton ball
Rewrite 4: noisy as drying paint


Comment: Sometimes said as "still as a mouse," so you could also use that as another variation. Also note that in the third and fourth rewrites that I took an opposite tack.


Find me on Twitter: @a_copywriter


. . .


Learn more about clichés
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Monday, March 08, 2010

Cliché: pass the buck

Meaning: avoid responsibility by passing it along to another (example 1, example 2)


Rewrite 1: pass the deal
Rewrite 2: pass the trouble
Rewrite 3: hand off the dynamite
Rewrite 4: string you some worry beads


Comment: The key to recasting this cliché is recognizing its origins and playing around with its essence, then try to take it as far from the original as possible. 


Find me on Twitter: @a_copywriter


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Friday, March 05, 2010

Cliché: off the cuff

Meaning: impromptu response; quick response with little thought (example 1, example 2)


Comment: There are two senses of this idiom. One is of the quick response to something, the "off the cuff remark." 


Rewrite 1: off the sunbeam
Rewrite 2: out of the clouds
Rewrite 3: brain spark


Another is the seeming impromptu response that is actually the result of more cunning thinking, the "off the cuff quote."


Rewrite 4: off the palm (notes in your palm)
Rewrite 5: off the ceiling (figuring in your head and looking at the ceiling while calculating)
Rewrite 6: one-eye count (a facial expression assumed while calculating)


The recast depends more on the sense you're using. How would you rewrite it?


Check out the searchable alphabetical list of my cliché rewrites with my archived list.


Find me on Twitter: @a_copywriter

Thursday, March 04, 2010

Cliché: nerves of steel

Meaning: unwavering courage (example 1, example 2)


Rewrite 1: nerves of neutronium
Rewrite 2: titanium resolve
Rewrite 3: concrete courage
Rewrite 4: hard-wired will


Comments: Think unyielding metal or rocky resolve.


Check out the searchable alphabetical list of my cliché rewrites with my archived list.

Wednesday, March 03, 2010

Cliché: make ends meet

Meaning: to live within one's means.


Rewrite 1: make dollar bills cover the paper bills
Rewrite 2: hope coins cover charges
Rewrite 3: ensure pluses equal minuses
Rewrite 4: keep the bottom line above the bottom line
Rewrite 5: make the sums cover the differences



Comments: The origins of this idiom are a little obscure. Are they from bookkeeping or tailoring? How you recast such a cliché may be affected by its origins, although in this instance I've aimed more at its literal meaning.

Check out the searchable alphabetical list of my cliché rewrites with my archived list.


Tuesday, March 02, 2010

Cliché: look what the cat dragged in

Meaning: Surprised (sometimes feigned) reaction to a mess or uncomfortable situation either brought in or caused by someone. (example)


Rewrite 1: Look what the dog dumped on our doorstep
Rewrite 2: Look what Poppa brought home
Rewrite 3: Look what the birds dropped on the window
Rewrite 4: Look what scurried under the door


Comment: Often considered simply an idiom instead of a cliché, but it's still overused and could be rewritten.


Check out the searchable alphabetical list of my cliché rewrites with my archived list.



Tuesday, April 28, 2009

Cliché: knock your socks off

Meaning: metaphorically, powerful enough to explosively remove clothing
Rewrite 1: knock your boxers off
Rewrite 2: knock your bra off
Rewrite 3: blow the shutters off
Rewrite 4: spin the tires off

Comment: Extend the metaphor to the house or other things.

Check out the searchable
alphabetical list of my cliché rewrites with my archived list.

Find books on clichés through my online book store affiliated with Amazon.com. They can help you identify clichés and what they mean.

Sunday, April 26, 2009

Cliché: beats picking cotton

Meaning: this is better than menial work
Rewrite 1: It beats pitting olives
Rewrite 2: It beats cleaning sewers
Rewrite 3: It beats stuffing prunes
Rewrite 4: It’s better than dusting road mines

Comment: The use has gotten away from the sense of hot, painful work picking cotton could be to the more mundane, unenviable effort. I’ve extended it even further.

Check out the searchable
alphabetical list of my cliché rewrites with the archive list.

Find books on clichés through my online book store affiliated with Amazon.com. They can help you identify clichés and what they mean.

Saturday, April 25, 2009

Cliché: the pot calling the kettle black

Meaning: in short, accusations of hypocrisy
Rewrite 1: the fire engine calling the barn red
Rewrite 2: the leopard calling the Dalmatian spotted
Rewrite 3: the emerald calling the coke bottle jaded
Rewrite 4: the yew calling the holly unruly

Rewrite 5: the spiked do calling the beard unkempt

Comment: It's easy enough to pick up the same sense by simply changing colors, but there are many other sense in which this cliche can work and in which you can extend the metaphor for seeing something in another person that you fail to see in yourself.

Check out the searchable
alphabetical list of my cliché rewrites with the archive list at the right.

Find books on clichés through my online book store affiliated with Amazon.com. They can help you identify clichés and what they mean.

Monday, April 20, 2009

Cliché: in hot water

Meaning: in a lot of trouble
Rewrite 1: in boiling water
Rewrite 2: in raging water
Rewrite 3: in hot soup
Rewrite 4: in tepid waters

Comment: The first rewrite may be an extreme case of being in hot water, so you may want to bring the heat down a notch or wait until things get way out of hand before describing it.

Check out the searchable
alphabetical list of my cliché rewrites with the archive list at the right.

Saturday, March 01, 2008

Cliché: dead as a doornail

Meaning: dead like an inanimate object
Rewrite 1: dead as a paperweight
Rewrite 2: dead as a drill bit
Rewrite 3: dead as a casket
Rewrite 4: alive as an icecycle

Comment: The first two rewrites courtesy of John Shoemaker, a writer and editor in the Greater New York City Area via
LinkedIn, the professional networking site, with permission.

John was one of several who responded to a question I posed on LinkedIn, “Do clichés bother you?” Most who answered were very tolerant of clichés and those who use them. Most responders were writers or editors or both. None thought using clichés were the best first option of a writer, but most thought there was a place for using clichés.

What I have attempted to show in this Web log is that as writers and editors we are all better off avoiding clichés, although it is certain there are times when we can’t avoid them or when using them can be an advantage. Better is learning to rewrite or recast the original idea, which I do in each case by example. I think my colleagues agree in principle with that. In that case, the advantage is usually yours.


Check out the searchable alphabetical list of my cliché rewrites with the archive list at the right.

Sunday, February 24, 2008

Cliché: go with the flow

Meaning: be one with the flood
Rewrite 1: move with the crowd
Rewrite 2: wander the path
Rewrite 3: follow the lights
Rewrite 4: stay in the ruts

Comment: This could almost be a plea to not "rock the boat," but its roots are in the 1960s, and it was really a suggestion to go along or play along with whatever was happening at the moment rather than plan and scheme or resist the temptation to play.


Check out the searchable
alphabetical list of my cliché rewrites with the archive list at the right.

Wednesday, July 25, 2007

Cliché: like a fish out of water

Meaning: something or someone out of their comfort zone
Rewrite 1: like a bird out of the nest
Rewrite 2: like a cow out of the pasture
Rewrite 3: like a horse out of the barn
Rewrite 4: like a dude out of beer

Comment: The last one’s pushing the allusion, but I wanted to take you beyond the animal metaphor.

Check out the searchable alphabetical list of my cliché rewrites with the archive list at the right.

Tuesday, July 24, 2007

Cliché: eat my hat

Meaning: as in, if the sun don’t shine tomorrow I’ll eat my hat
Rewrite 1: eat my socks
Rewrite 2: eat the mower
Rewrite 3: eat the potato peelings
Rewrite 4: wear Dad's toupé

Comment: I tried to vary the last one so it shows the same sense of confidence that it won’t happen and the absurdity of the event if it does.

Check out the searchable alphabetical list of my cliché rewrites with the archive list at the right.

Thursday, July 19, 2007

Cliché: dropping like flies

Meaning: falling fast and copiously
Rewrite 1: dropping like failed pick-up lines
Rewrite 2: dropping like missed opportunities
Rewrite 3: dropping like names in Hollywood
Rewrite 4: falling like autumn leaves

Comment: You could probably have more fun with this one … falling like love at a freshman dance?

Check out the searchable
alphabetical list of my cliché rewrites with the archive list at the right.

Tuesday, July 17, 2007

Cliché: can’t see the forest for the trees

Meaning: can’t see the whole for observing the details
Rewrite 1: can’t see the garden for the flowers
Rewrite 2: can’t see the street for the traffic
Rewrite 3: can’t see the home for the house plan
Rewrite 4: missing the curve for the plot points

Comment: I threw you a curve with the last rewrite.

Check out the searchable alphabetical list of my cliché rewrites with the archive list at the right.

Monday, July 16, 2007

Cliché: behind the times

Meaning: not aware of current trends or recent news
Rewrite 1: two fads back
Rewrite 2: last year’s fashion statement!
Rewrite 3: so last hour
Rewrite 4: yesterday’s dateline

Comment: These smack of the put down, but “behind the times” doesn’t have to be a cruel comment.

Check out the searchable alphabetical list of all my cliché rewrites available in the archive list at the right.