Showing posts with label risk. Show all posts
Showing posts with label risk. Show all posts

Friday, June 25, 2010

Cliché: go for broke

Meaning: to risk or bet everything; try with all your might (example 1, example 2)


Rewrite 1: throw in the house and kids
Rewrite 2: go for tilt
Rewrite 3: bet to win the poorhouse
Rewrite 4: sweat half dollars
Rewrite 5: arrrr! till you pop an artery


Comment: Look at this arsenal of rewrites as walking the full line of meanings, from risk to betting to effort. Man, I'm tired!


Tell me what you would have said. I'm on Twitter:@a_copywriter
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Living on the edge
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Saturday, March 20, 2010

Cliché: up the ante

Meaning: increase the cost, size, or importance of something especially something of risk (example 1, example 2)


Rewrite 1: up the price of admission
Rewrite 2: increase the down payment
Rewrite 3: accelerate your buy-in
Rewrite 4: tinker with the ticket
Rewrite 5: graduate the anxiety level
Rewrite 6: pump up the game


Comment: Most of these involve the cost, but there is far more room to recast size or importance. 


Catch me on Twitter: @a_copywriter
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Empower your word power
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