Wednesday, March 10, 2010

Cliché: a real toad strangler

Meaning: overwhelmingly heavy rain or other overwhelming circumstance

Rewrite 1: a real guppy gusher
Rewrite 2: a real worm drowner
Rewrite 3: a real line snapper 
Rewrite 4: a real bag burster

Comment: The idiom here suggests that the rain is so heavy it could overwhelm even an amphibian used to living in or near water. It could be used to suggest other things that might overwhelm something otherwise at home in that environment. So, a rewrite should fit in that sense. A recast could take an opposite tack or simply suggest a different kind of overwhelming circumstance.

Find me on Twitter: @a_copywriter


More reading on clichés
(commission may be paid on purchases)

No comments: