Tuesday, July 19, 2011

Cliché: keep your fingers crossed

Meaning: hope for your wanted outcome (example)

Rewrite 1: keep your fingers x'd
Rewrite 2: keep your fingers locked
Rewrite 3: keep your fingers tied
Rewrite 4: keep your knuckles knotted
Rewrite 5: keep your digits tangled

Comment: A variant is "cross your fingers," so you could also play with that in this rewrite.

Give me a high-five on Twitter: @a_copywriter
Twisted words and phrases
(commission may be paid on purchase)

Friday, July 15, 2011

Cliché: keep an eye on you

Meaning: constantly watch or monitor you (example)

Rewrite 1: keep a lens focused on you
Rewrite 2: know where you are even when you don't know where you are
Rewrite 3: know you better than yesterday's most embarrassing memory
Rewrite 4: be on you like spot on a dog
Rewrite 5: stay on you like lint on a suit

Comment: This idiom can be about being on the watch for an up-and-coming new star or on the lookout for a troublemaker, or someone in between. I've taken the latter because it seemed more fun. What can you do with this one?

Eye me on Twitter: @a_copywriter
Speaking brilliantly of parts
(commission may be paid on purchase)

Wednesday, July 06, 2011

Cliché: keep it down

Meaning: be quiet! (example)

Rewrite 1: tap it down
Rewrite 2: keep it low
Rewrite 3: keep it under a decible
Rewrite 4: put a silencer on it
Rewrite 5: soundproof it
Rewrite 6: mute it

Comment: "It" is noise, "down" is volume. Stow it, buddy. Any creative way to say it is better than "Keep it down."

Visit me on Twitter: @a_copywriter
Writing in idioms
(commission may be paid on purchase)

Tuesday, July 05, 2011

Cliché: just around the bend

Meaning: around the next curve in the road (example)

Rewrite: beyond the dip in the road
Rewrite: up past the light and to the right
Rewrite: next stop past the turnpike
Rewrite: just yonder a bit
Rewrite: up the road a piece

Comment: This is often a visual cue in absence of measured distance, so almost any noticable change in landscape will do. The last two are more nebulous but probably reasonable alternatives.

Come say hello on Twitter: @a_copywriter
Speaking plain American
(commission may be paid on purchase)