Thursday, December 16, 2010

Cliché: hook, line, and sinker

Meaning: completely (example)

Rewrite 1: bait, line, and switch
Rewrite 2: site, link, and virus
Rewrite 3: hook, line, and spam
Rewrite 4: text, headline, and disclaimer
Rewrite 5: spine, cover, and pages
Rewrite 6: cereal, box, and special offer

Comment: Although in usage this usually takes on the connotation of "being had," it can also have the more denotative meaning of "getting it all." I tried to cover both here.

Follow me on Twitter: @a_copywriter
The art of the sell
(commission may be paid on purchase)

No comments: