Tuesday, December 07, 2010

Cliché: his bark is worse than his bite

Meaning: not as big a threat as they sound (example 1, example 2)

Rewrite 1: its growl is worse than its pounce
Rewrite 2: his scream is worse than his karate chop
Rewrite 3: her silence is worse than her slap
Rewrite 4: her threat is worse than her payback
Rewrite 5: the "crack" is worse than the wound

Comment: This covers a wide assortment of situations, evolving from a dog, to a cat, to a Ninja, to a scorned woman, to an angered competitor, to a gun.

Share your example on Twitter: @a_copywriter

(book reference removed)

No comments: