Friday, December 10, 2010

Cliché: hit below the belt, to

Meaning: hurtful, unfair hit (example 1, example 2)

Rewrite 1: going for the groin
Rewrite 2: nuking the no-hit zone
Rewrite 3: knock-out punch between the side pockets
Rewrite 4: aiming for the target of last resort
Rewrite 5: landing one that will make everyone wince 

Comment: This interpretation favors the end-product or area versus the intention. How would you rewrite it differently to suggest someone is intentionally dealing unfairly?

Please say hello on Twitter: @a_copywriter
How to play fair in everyday living
(commission may be paid on purchase)

No comments: