Monday, January 14, 2013

cliché: always a bridesmaid, never a bride

Meaning: Never the most important person in a group (source); never fulfill ambitions (source).

Origins: 1924 Listerine ad (source). 

Example: I finally make president of the firm and they bring in a CEO - as usual, always a bridesmaid, never a bride.

  • always a groomsman, never a groom
  • always a stable pony, never a thoroughbred
  • always an assistant, never a department head
  • always a supporting actor,  never a leading role
  • always a seat warmer, never a celeb
  • always a caterpillar, never a butterfly
  • always a raindrop, never a snowflake
  • always a nominee, never one who accepts the statue
  • always a rivet, never a Bedazzler

Discussion: This ad tagline is rife with opportunities for rewrites and recasts. I would love to see what you can come up with. 

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