Thursday, April 07, 2011

Cliché: it's a lemon

Meaning: useless; doesn't work (example)

Rewrite 1: squeeze it, you might get lemonade
Rewrite 2: two more and you can make a meringue pie
Rewrite 3: it has a hint of citrus
Rewrite 4: this thing's so sour it's turning lemon yellow
Rewrite 5: if this isn't a lemon, it's the most yellow lime I've ever seen

Comment: Rather than paralleling the "it's a ..." construction, I tried to work with ways of expressing a lemony quality to say the same thing. 

Come say, "Hey!" on Twitter: @a_copywriter
Speaking of Lemony Things
(commission may be paid on purchase)

No comments: