Thursday, July 01, 2010

Cliché: go belly up, to

Meaning: failure, bankruptcy, even death (example 1, example 2)

Rewrite 1: tank with the fishes
Rewrite 2: suffer a goldfish swirly
Rewrite 3: go all rigor mortise on us
Rewrite 4: time in the elephant burial grounds
Rewrite 5: headed for the hereafter

Comment: It's hard to write metaphorically about the death of something without sounding maudlin or even insensitive. I tried to cover various caricatures of death for more picturesque speech. 

How would you twist this one? Send me a shout-out via Twitter: @a_copywriter
Writing about death
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