Rewrite 1: bait, line, and switch
Rewrite 2: site, link, and virus
Rewrite 3: hook, line, and spam
Rewrite 4: text, headline, and disclaimer
Rewrite 5: spine, cover, and pages
Rewrite 6: cereal, box, and special offer
Comment: Although in usage this usually takes on the connotation of "being had," it can also have the more denotative meaning of "getting it all." I tried to cover both here.
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The art of the sell
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