Tuesday, June 01, 2010

Cliché: get with the program

Meaning: do what was laid out before you (example)

Rewrite 1: get with the plan
Rewrite 2: follow the schematic
Rewrite 3: read the map
Rewrite 4: draw on the feed
Rewrite 5: tap the brain
Rewrite 6: follow the grooves

Comment: Two possible senses of the cliché here: the more caustic "do what we told you to do" or the invitation to "join up!" 

Please follow me on Twitter: @a_copywriter
Writing more persuasive advertising copy
(commission may be paid for purchase)

No comments: