Meaning: A proverb: All that appears expensive and genuine isn't so.
Example: That minted coin looks like a good deal, but all that glitters is not gold.
Meaning, origins, and example. More examples.
- all that sparkles is not diamonds
- all that shines is not silver
- gold and brass glitter alike
- much glitter is as good as the gutter
- fool's gold fools many fools
Discussion: I tried to stay true to the precious metals and gems roots of the saying, but can you imagine a recasting of this proverb in terms of flashy brands and gadgets?