Meaning: something big and “meaty2” to get a hold of. Use examples.
Rewrite 1: something to grab a hold of
Rewrite 2: something you can set a trap onto
Rewrite 3: that one’s got some meat3 to it
Rewrite 4: that’s got the quality of a good thick steak
Comment: On the one hand, you want to associate it with something hardy to eat. On the other, you want to move over to something of substantial quality.
More reading about clichés
What I found when I googled “clichés”:
• Business Buylines, an “extensive collection of advertising clichés, mottos and slogans may help get you out of a creative slump!”