Saturday, November 05, 2005

Cliché: put that in your pipe and smoke it

Meaning: take that, examples
Rewrite 1: take a bite of that and see how easy it is to swallow
Rewrite 2: chew on that one for a while
Rewrite 3: wrestle with that for a bit
Rewrite 4: step in that and see how it feels

Comment: There’s a “do this and see how you like it” quality to this cliché, maybe even a tinge of revenge.

More reading about clichés
What I found when I
googled “clichés”:
Adverjism: Is there a copywriter’s bible of advertising clichés as must-includes? British sourced.

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