Tuesday, July 05, 2011

Cliché: just around the bend

Meaning: around the next curve in the road (example)

Rewrite: beyond the dip in the road
Rewrite: up past the light and to the right
Rewrite: next stop past the turnpike
Rewrite: just yonder a bit
Rewrite: up the road a piece

Comment: This is often a visual cue in absence of measured distance, so almost any noticable change in landscape will do. The last two are more nebulous but probably reasonable alternatives.

Come say hello on Twitter: @a_copywriter
Speaking plain American
(commission may be paid on purchase)

No comments: