Thursday, June 16, 2011

Cliché: it's a game of inches

Meaning: a sport or effort with minimal gains or losses


Rewrite 1: it's a game of small advances
Rewrite 2: it's a game of not-quite-theres
Rewrite 3: it's a contest of minor gains
Rewrite 4: it's a match of major disappointments
Rewrite 5: it's a sport of near misses


More possible rewrites:


Rewrite 6: a game of barely movable objects
Rewrite 7: a game of well planted heels
Rewrite 8: a game of well defended options
Rewrite 9: a game of steel-staked positions
Rewrite 10: a game of hard fought lines
Rewrite 11: a contest of won'ts
Rewrite 12: a match between wills


Comment: This was a tough rewrite for me, trying to find new ways to recast the "inches" in a meaningful way. In the end, I decided to redefine the end-product and not the measurement. In the send batch of rewrites, I wrote about less sports-related efforts. Where would you have taken this?


Join me on Twitter: @a_copywriter
____
Speaking of sports
(commission may be paid on purchase)


No comments: