Saturday, February 05, 2011

Cliché: in on the ground floor

Meaning: involved from the beginning (example)


Rewrite 1: in at the lobby level
Rewrite 2: entering before the crowd arrives
Rewrite 3: begin where everything is "up"
Rewrite 4: start with the hand-over of the keys
Rewrite 5: Getting to 60 from zero


Comment: The last one was inspired by Top Gear (UK), which I was watching at the time.


Come say hello on Twitter: @a_copywriter
___

No comments: