Tuesday, November 16, 2010

Cliché: hindsight is 20-20

Meaning: better seen after the fact (example

Rewrite 1: rear-view vision is 20-20
Rewrite 2: hindsight is keener vision
Rewrite 3: foreseen with perfect hindsight
Rewrite 4: seen with the precision of past experience
Rewrite 5: this time you'd do it with prescience
Rewrite 6: rose tinted glasses have nothing on lenses calibrated for the past

Comment: This one was immeasurably harder to rewrite than I imagined. How would you rewrite it?

Also share your thoughts on Twitter: @a_copywriter

Revising fiction
(commission may be paid on purchase)

Thursday, November 04, 2010

Cliché: highway robbery

Meaning: overly high fees (example 1, example 2)

Rewrite 1: bank mugging
Rewrite 2: credit card hold-up
Rewrite 3: middle class jacking
Rewrite 4: desperation taxation
Rewrite 5: economic pickpocketing

Comment: Rather than trying to parallel each part of the original terms as I often do, this time I tried to stay true to the sense of the whole idiom and recast that.

Do you tweet? Come sing on Twitter: @a_copywriter
More about writing and money
(commission may be paid on purchase)

Tuesday, November 02, 2010

Cliché: high maintenance

Meaning: needs a lot of care/attention (example 1, example 2)

Rewrite 1: High steady-state rate
Rewrite 2: High keeping-up-with-the-Joneses mantra
Rewrite 3: Max-out-the-cards care
Rewrite 4: Major wallet-drain pain
Rewrite 5: 24-karat spending habit 

Comment: At first, I had trouble with this one. I was on the verge of putting it off for another time, when I suddenly found my stride. 

Give me your 2-cents worth here and on Twitter: @a-copywriter

Learn about high-maintenance relationships
(commission may be paid on purchase)