Tuesday, November 16, 2010

Cliché: hindsight is 20-20

Meaning: better seen after the fact (example


Rewrite 1: rear-view vision is 20-20
Rewrite 2: hindsight is keener vision
Rewrite 3: foreseen with perfect hindsight
Rewrite 4: seen with the precision of past experience
Rewrite 5: this time you'd do it with prescience
Rewrite 6: rose tinted glasses have nothing on lenses calibrated for the past

Comment: This one was immeasurably harder to rewrite than I imagined. How would you rewrite it?


Also share your thoughts on Twitter: @a_copywriter
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Revising fiction
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Thursday, November 04, 2010

Cliché: highway robbery

Meaning: overly high fees (example 1, example 2)


Rewrite 1: bank mugging
Rewrite 2: credit card hold-up
Rewrite 3: middle class jacking
Rewrite 4: desperation taxation
Rewrite 5: economic pickpocketing


Comment: Rather than trying to parallel each part of the original terms as I often do, this time I tried to stay true to the sense of the whole idiom and recast that.


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More about writing and money
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Tuesday, November 02, 2010

Cliché: high maintenance

Meaning: needs a lot of care/attention (example 1, example 2)


Rewrite 1: High steady-state rate
Rewrite 2: High keeping-up-with-the-Joneses mantra
Rewrite 3: Max-out-the-cards care
Rewrite 4: Major wallet-drain pain
Rewrite 5: 24-karat spending habit 


Comment: At first, I had trouble with this one. I was on the verge of putting it off for another time, when I suddenly found my stride. 


Give me your 2-cents worth here and on Twitter: @a-copywriter
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Learn about high-maintenance relationships
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