Meaning: better seen after the fact (example)
Rewrite 1: rear-view vision is 20-20
Rewrite 2: hindsight is keener vision
Rewrite 3: foreseen with perfect hindsight
Rewrite 4: seen with the precision of past experience
Rewrite 5: this time you'd do it with prescience
Rewrite 6: rose tinted glasses have nothing on lenses calibrated for the past
Comment: This one was immeasurably harder to rewrite than I imagined. How would you rewrite it?
Also share your thoughts on Twitter: @a_copywriter
___
Revising fiction
(commission may be paid on purchase)
Tuesday, November 16, 2010
Thursday, November 04, 2010
Cliché: highway robbery
Meaning: overly high fees (example 1, example 2)
Rewrite 1: bank mugging
Rewrite 2: credit card hold-up
Rewrite 3: middle class jacking
Rewrite 4: desperation taxation
Rewrite 5: economic pickpocketing
Comment: Rather than trying to parallel each part of the original terms as I often do, this time I tried to stay true to the sense of the whole idiom and recast that.
Do you tweet? Come sing on Twitter: @a_copywriter
___
Rewrite 1: bank mugging
Rewrite 2: credit card hold-up
Rewrite 3: middle class jacking
Rewrite 4: desperation taxation
Rewrite 5: economic pickpocketing
Comment: Rather than trying to parallel each part of the original terms as I often do, this time I tried to stay true to the sense of the whole idiom and recast that.
Do you tweet? Come sing on Twitter: @a_copywriter
___
More about writing and money
(commission may be paid on purchase)
Labels:
cliches,
highway robbery,
recasting cliches,
rewriting cliches
Tuesday, November 02, 2010
Cliché: high maintenance
Meaning: needs a lot of care/attention (example 1, example 2)
Rewrite 1: High steady-state rate
Rewrite 2: High keeping-up-with-the-Joneses mantra
Rewrite 3: Max-out-the-cards care
Rewrite 4: Major wallet-drain pain
Rewrite 5: 24-karat spending habit
Comment: At first, I had trouble with this one. I was on the verge of putting it off for another time, when I suddenly found my stride.
Give me your 2-cents worth here and on Twitter: @a-copywriter
____
Learn about high-maintenance relationships
(commission may be paid on purchase)
Rewrite 1: High steady-state rate
Rewrite 2: High keeping-up-with-the-Joneses mantra
Rewrite 3: Max-out-the-cards care
Rewrite 4: Major wallet-drain pain
Rewrite 5: 24-karat spending habit
Comment: At first, I had trouble with this one. I was on the verge of putting it off for another time, when I suddenly found my stride.
Give me your 2-cents worth here and on Twitter: @a-copywriter
____
Learn about high-maintenance relationships
(commission may be paid on purchase)
Subscribe to:
Posts (Atom)