Wednesday, October 13, 2010

Cliché: he's toast

meaning: facing certain defeat (example - be toast


Rewrite 1: he's month-old biscuit
Rewrite 2: he's burnt bacon
Rewrite 3: he's melted ice
Rewrite 4: he's overdosed on Tobasco
Rewrite 5: he's past his use-by date


Comment: These all relate to food in different states of disaster. What other metaphors might you explore?


Share your thoughts on Twitter: @a_copywriter
____


Women and food
(commission may be paid on purchase)


No comments: