Meaning: overwhelmingly heavy rain or other overwhelming circumstance
Rewrite 1: a real guppy gusher
Rewrite 2: a real worm drowner
Rewrite 3: a real line snapper
Rewrite 4: a real bag burster
Comment: The idiom here suggests that the rain is so heavy it could overwhelm even an amphibian used to living in or near water. It could be used to suggest other things that might overwhelm something otherwise at home in that environment. So, a rewrite should fit in that sense. A recast could take an opposite tack or simply suggest a different kind of overwhelming circumstance.
Find me on Twitter: @a_copywriter
...
More reading on clichés
(commission may be paid on purchases)
Wednesday, March 10, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment