cliché: a back handed compliment

Meaning: Insult disguised as a compliment (definition)(thesaurus).

Example: He delivered a backhanded compliment by insulting her on the strength of her perfume. (Example.)

Origin: As a synonym for left-handed and the left side of the body considered sinister. (Source.)

Rewrites:

• a knuckle-backed compliment
• back handed kudos
• aced an insult
• a flutter-eyed compliment
• a slight served to your weak side
• a slap delivered with a left-handed wink

Discussion: (1) Here, “weak side” and “back hand” can apply to either left-handedness or right-handedness. (2) Also used as "back handed comment."

cliché: back against the wall

Meaning: desperate, with no other options (definition).

Example: In a strange city and her wallet stolen, her back was against the wall.

Origins: expression from fighting. (Also, “back to the wall”). (Source.)

Rewrites:

• back against the bricks
• backside to sheet rock
• face to the fence
• facing six sides of the walls
• penned in by walls, fences, and borders
• no escape but a bottomless pit
• facing a ladder well shy of a climb to the top
• facing a hallway ending in a locked door

Discussion: What other words do you have for “wall” or “back”? 

cliché: a babe in the woods

Meaning: a naive, defenseless young person (definition).

Example: Sometimes Charlie saw things so simply, he was a babe in the woods.

Origins: Traditional children’s tale “Babes in the Wood”. (Source.)

Rewrites:

• a lamb in the woods
• a babe in the briers
• a chick in the fox den
• a rich kid in the hood
• a yuppie in the barnyard
• a sweetie in the locker room
• a innocent in the exercise yard

Discussion: Admittedly, some of these may cross class lines or stereotypes, which isn’t my intention; rather it’s to show someone far out of his or her element. 

cliché: an ax (axe) to grind

Meaning: Have a dispute or issue with another (definition). Also, having self-interest for doing something (definition).

Example: In being left paying for lunch, I had an ax to grind with my colleague. (Also: Holding the luncheon at his restaurant where he stood to make a lot of money, he had a pretty big ax to grind.)

Origins: (Source1.) (Source2.)

Rewrites:

• an ax to hone
• an ax to wield
• a grumble to parlay
• an office to tend
• a gift horse to feed
• a sugar daddy to sweeten

Discussion: I’ve attempted to serve both versions, first in the top three then in the bottom three.

cliché: at the end of the day

Meaning: the bottom line, in the final analysis (definition).

Example: 1+1 will always equal 2, at the end of the day. (Examples.)

Origins: Seems to have been first used in a poem by Henry Wadsworth Longfellow (1807-1882) but first recorded uses in print were from the 1950s onward (source). Saw a rapid rise in usage from 1985 onward (source).

Rewrites:

• as day closes
• as the final seconds tick away
• faced to choose at the midnight hour
• when debate time ends
• lacking extended time for flags and penalties
• at end of official play
• as you time out

Discussion: You might think of ways to recast this idiom other than the time metaphor, but for this rewrite I have maintained that theme.

cliché: at the end of my rope

Meaning: out of options or alternatives (definition).

Example: My cell phone was locked in the car with my keys and wallet - I was at the end of my rope.

Origins: A rope thrown to someone for help or provided as a resource. (Sources. OED [b])

Rewrites:

• at the loose end of an untethered rope (rescue)
• grabbed the short end of a shrinking rope (resource)
• ran out of ladder
• reduced to pennies and pocket lint
• bailing with a bottomless pail
• at the mercy of a slippery rope with no grip
• on the last strand of an unraveling rope
• watched the rescue party pass me by

Discussion: Different from “at the end of my tether” (see OED [a] above for distinction. Also sometimes thought to mean “I can’t take anymore.” I didn't address those here.

cliché: at the eleventh hour

Meaning: at the last possible moment (definition).

Example: They averted a strike reaching an agreement at the 11^th hour. (Examples.)

Origins: The Bible – the last hour of sunlight before darkness sets in at the 11^th hour. (Sources.)

Rewrites:

• a quarter to too late
• at the moment of last resort
• with time only to utter the final word
• with the clock showing just shy of “too late”
• between 1 and 0 in the final countdown

Discussion: I struggled to find a closer revision of the actual words “the 11^th hour” but it was a toughie. What ideas do you have?

cliché: at the crack of dawn

Meaning: When the light of day first appears (definition).

Example: The stars begin to disappear at the crack of dawn. (Examples.)

Origins: Old English, “crack” means “moment”, thus “moment of dawn.” (Sources.)

Rewrites:

• at the smack of dawn
• at break of day
• as light of day peeps
• as the sun wakens
• as night calls it a day

Discussion: This one was harder to rewrite than I thought it would be. What other metaphors have you created?

cliché: asleep at the wheel

Meaning: Inattentive or literally asleep while on duty (definition).

Example: He nearly missed his exit because he was “asleep at the wheel.”

Origins: 19^th century American railroading. (Origins.)

Rewrites:

• Dozing at the wheel
• Asleep at the keyboard
• Napping while knitting
• At rest in the guard tower
• Tuning the horn with some Z’s
• Monitoring the meter with half-open eyes
• Driving with another pair of eyes

Discussion: In this rewrite, I tried to come up with parallel idioms for the original, then I tried to recast it a little to approach the idea with similar metaphors.

cliché: as plain as the nose on your face

Meaning: Very obvious (definition).

Example: The sore on his lip was as plain as the nose on your face. (Source.)

Origins: Shakespeare’s The Two Gentlemen of Verona, Thomas Hardy’s Pair Blue Eyes, 1873. (Origins.)

Rewrites:

• as plain as the snout on a sow
• as obvious as the horn on a rhino
• as evident as a turret on a tank
• as patent as whiskers on a chin
• as sure as cute on a kitten

Discussion: Although the idiom is mostly about everyday obviousness, you might also read it to be about plainness and certainty.

cliché: apple of my eye, the

Meaning: The focus of my eye; someone or something cherished above others.

Example: Of all the young ladies at the dance, I couldn't take my eye off of her. She was the apple of my eye.

Origins: AD 885 from an Old English work attributed to King Aelfred the Great and The Bible: Deuteronomy 32:10 and Zechoriah 2:8. More lately by Shakespeare and Sir Walter Scott.

(Definition and origins.)

Rewrites:

• The red delicious of my eye
• The apple of my joy
• The fruit of my appreciation
• The joy of my focus

Discussion: In the first rewrite, use the species of apple of your choice, any would probably work, although the more notable the variety the better the metaphor works.

cliché: any port in a storm

Meaning: help accepted from any source (definition).

Example: Another night with the in-laws beats an overnight at the airport - any port in a storm! (Examples.)

Origins: Sea travel when any port, even those normally not sought out, would offer safety from storms or battles. (Source.)

Rewrites:

• any harbor in a gale
• any shelter in a blizzard
• any inside when the outside gets wild
• anywhere the weather can’t get to me

Discussion: Although I kept these rewrites to weather, there are plenty of opportunities to recast for other  situations when safety is sought. How might you rewrite for them? 

cliché: always a bridesmaid, never a bride

Meaning: Never the most important person in a group (source); never fulfill ambitions (source).

Origins: 1924 Listerine ad (source). 

Example: I finally make president of the firm and they bring in a CEO - as usual, always a bridesmaid, never a bride.

Rewrites:

• always a groomsman, never a groom
• always a stable pony, never a thoroughbred
• always an assistant, never a department head
• always a supporting actor,  never a leading role
• always a seat warmer, never a celeb
• always a caterpillar, never a butterfly
• always a raindrop, never a snowflake
• always a nominee, never one who accepts the statue
• always a rivet, never a Bedazzler

Discussion: This ad tagline is rife with opportunities for rewrites and recasts. I would love to see what you can come up with. 

cliché: Achilles’ heel

Meaning: vulnerability (definition and example).

Example: His lack of attention to detail was his Achilles’ heel.

Origins: Greek mythology. First cited in literature by Samuel Taylor Coleridge, 1810. (Source.)

Rewrites:

• Achilles’ weak spot
• Thor's mind
• Samson’s locks
• Kal-El’s kryptonite
• Spiderman’s Mary Jane
• Death Star’s thermal exhaust port

Discussion: Some of these you have to know the story to get the vulnerability and so they may not work as instantaneously as the original. Others may break through right away, depending on your audience.

cliché: all that glitters is not gold

Meaning: A proverb: All that appears expensive and genuine isn't so.

Example: That minted coin looks like a good deal, but all that glitters is not gold.

Origins: In various forms dates before the 12^th century, perhaps even before Aesop, but in modern usage dates back to Shakespeare’s The Merchants of Venice.

Meaning, origins, and example. More examples.

Rewrites:

• all that sparkles is not diamonds
• all that shines is not silver
• gold and brass glitter alike
• much glitter is as good as the gutter
• fool's gold fools many fools

Discussion: I tried to stay true to the precious metals and gems roots of the saying, but can you imagine a recasting of this proverb in terms of flashy brands and gadgets?

cliché: all ears

Meaning: eagerly listening (definition).

Examples: Speak up, I'm all ears. (Some examples.)

Origins: Literal sense of the ears as instruments of hearing and eagerness to listen (source).

Rewrites:

• listening with both ears
• eardrums are piqued
• ears are tuned
• that hush is for you
• you can’t speak too low for me!

Discussion: Originally, I went much wider in rewriting these but found I was taking the idiom beyond its original meaning. There is plenty of opportunity to rewrite using ears or hearing or speaking as extended metaphors and staying true to the heart of its idea.

cliché: after my own heart

Meaning: Someone who thinks as I do (definition).

Example: Comparing favorite movies, I found she was a woman after my own heart. (Example in song lyrics.)

Origins: The Bible, Samuel 13:14 and Acts 13:22 (source).

Rewrites:

• shares my heartbeat
• whose pulse beats with mine
• has similar vibes
• is tuned into my wavelength

Discussion: It's someone who shares your heart, your sympathies, your beat, your senses... these are just the beginning of ways you can redefine what is a lovely but limited expression of oneness with another person.

I'm changing the format trying to share more research and help you do more with the sentiment behind the idiom. Let me know what you think about the changes.

cliché: last hurrah

Meaning: last effort or performance (example 1, example 2)


Rewrite 1: last huzzah
Rewrite 2: final boo-ya!
Rewrite 3: K-T'd yabba dabba doo
Rewrite 4: corralled yippee-eye-oh-ki-ay
Rewrite 5: final round of "For He's a Jolly Good Fellow"


Comment: This is tied to the retirement of something or someone.


I'm online - find me at:
Social Media: Twitter (@a_copywriter), Facebook (E-Messenger), Google+ (E-Messenger)
Web: www.e-messenger-consulting.com
Blogs: Penman, Booksville, Alan Eggleston

cliché: Kodak moment, a

Meaning: a wonderful, sentimental moment (sometimes meant satirically) (example 1, example 2)


Rewrite 1: a Kodachrome frame
Rewrite 2: a soft-focus moment
Rewrite 3: get all Kodacky on me
Rewrite 4: here's a picture shy on sincerity
Rewrite 5: a photo-op moment


Comment: The danger with this idiom is that with the demise of Kodak, the "Kodak moment" now may slip into obscurity or fall into a sense of the no-longer-relevant.
___
Join my circles on Google+: E-Messenger Internet Consulting

cliché: knuckle under

Meaning: consent reluctantly/give in (example)


Rewrite 1: fold to the uppercut
Rewrite 2: give in to the grimmace
Rewrite 3: cave to the nipple pinch
Rewrite 4: succumb to sarcasm
Rewrite 5: fall to a twisted plot


Comment: Faced with a set of knucles clenched under your chin, you might reluctantly bow to someone's demand. I've rewritten this idiom in that vein, then taken it in some "other" directions for fun.
___
Visit my Facebook Fan Page: E-Messenger Internet Consulting