Meaning: half-hearted or faked effort (example 1, example 2)
Rewrite 1: go through the commotions
Rewrite 2: pull a slight-of-motivation
Rewrite 3: deliver a hand puppet effort
Rewrite 4: pull a dead rabbit out of his hat
Rewrite 5: give it less than he's got
Comment: The idea here is to suggest how little life or earnestness there is in the effort. I thought adding a suggestion of sleight-of-hand or faked magic might be interesting, too.
How would you rewrite it? Give me a shout on Twitter: @a_copywriter
...
Speaking of magic
(commission may be paid on purchase)
Wednesday, June 30, 2010
Friday, June 25, 2010
Cliché: go for broke
Meaning: to risk or bet everything; try with all your might (example 1, example 2)
Rewrite 1: throw in the house and kids
Rewrite 2: go for tilt
Rewrite 3: bet to win the poorhouse
Rewrite 4: sweat half dollars
Rewrite 5: arrrr! till you pop an artery
Comment: Look at this arsenal of rewrites as walking the full line of meanings, from risk to betting to effort. Man, I'm tired!
Tell me what you would have said. I'm on Twitter:@a_copywriter
...
Living on the edge
(commission may be paid on purchase)
Rewrite 1: throw in the house and kids
Rewrite 2: go for tilt
Rewrite 3: bet to win the poorhouse
Rewrite 4: sweat half dollars
Rewrite 5: arrrr! till you pop an artery
Comment: Look at this arsenal of rewrites as walking the full line of meanings, from risk to betting to effort. Man, I'm tired!
Tell me what you would have said. I'm on Twitter:@a_copywriter
...
Living on the edge
(commission may be paid on purchase)
Labels:
bets,
cliches,
go for broke,
recasting cliches,
rewriting cliches,
risk
Friday, June 18, 2010
Cliché: don't give a hoot, I
Rewrite 1: don't give a tweet
Rewrite 2: don't give a bee's buzz
Rewrite 3: don't give a donkey's bray
Rewrite 4: don't give a leaf's chance in a gale
Rewrite 5: don't give a dwarf's wink in a toss
Comment: The last recast of this cliché is probably more appropriate to "midget tossing," but I like the way the words work together better in this use.
What rewrites have you thought to use? Share them on Twitter: @a_copywriter
...
Nature writing
(commission may be paid on purchase)
Labels:
cliches,
give a hoot,
recasting cliches,
rewriting cliches
Thursday, June 17, 2010
Cliché: glutton for punishment, a
Meaning: someone who relishes in difficulty (example 1, example 2)
Rewrite 1: porker for punishment
Rewrite 2: pigging out on trouble
Rewrite 3: foodie for foolishness
Rewrite 4: bon vivant for burden
Rewrite 5: homesick for the hostile
Comment: The synonyms for "glutton" tend toward the gourmand, but the realistic side of this cliché is that these are people who over consume rather than enjoy the finer elements of something. That's why I've rewritten toward that aspect. You might need to work on the other.
Share what you come up with - I'm on Twitter: @a_copywriter
...
For when you want to write well on food
(commission may be paid on purchase)
Rewrite 1: porker for punishment
Rewrite 2: pigging out on trouble
Rewrite 3: foodie for foolishness
Rewrite 4: bon vivant for burden
Rewrite 5: homesick for the hostile
Comment: The synonyms for "glutton" tend toward the gourmand, but the realistic side of this cliché is that these are people who over consume rather than enjoy the finer elements of something. That's why I've rewritten toward that aspect. You might need to work on the other.
Share what you come up with - I'm on Twitter: @a_copywriter
...
For when you want to write well on food
(commission may be paid on purchase)
Tuesday, June 15, 2010
Cliché: gloss over, to
Meaning: to minimize the ugly with the prettier (example 1, example 2)
Rewrite 1: do a paint job
Rewrite 2: cover the dents and bumps
Rewrite 3: brick over the chasm
Rewrite 4: cover the thorns with rose pedals
Rewrite 5: soften the sow with face powder
Rewrite 6: cover ugly with ylgu (better written than said)
Comment: Part of my attempt to recast this cliché was to restate the idiom in another way, part of it was to restate the purpose suggested behind the words. Let me know what you come up with.
Share your thoughts on Twitter: @a_copywriter
...
Quoting from your feminine side
(commission may be paid for purchase)
Rewrite 1: do a paint job
Rewrite 2: cover the dents and bumps
Rewrite 3: brick over the chasm
Rewrite 4: cover the thorns with rose pedals
Rewrite 5: soften the sow with face powder
Rewrite 6: cover ugly with ylgu (better written than said)
Comment: Part of my attempt to recast this cliché was to restate the idiom in another way, part of it was to restate the purpose suggested behind the words. Let me know what you come up with.
Share your thoughts on Twitter: @a_copywriter
...
Quoting from your feminine side
(commission may be paid for purchase)
Labels:
cliches,
gloss over,
recasting cliches,
rewriting cliches
Monday, June 14, 2010
Cliché: give my right arm
Meaning: trade something very valuable for something else (example 1, example 2)
Rewrite 1: give my right hand
Rewrite 2: sell my right eye
Rewrite 3: barter the right side of my brain
Rewrite 4: trade my first-born child
Rewrite 5: give my winning lottery ticket
Rewrite 6: deal now and I'll double the offer - both my right and left arms
Comment: This presupposes someone favors their right side of anything - you can easily change these to the left if you're left handed or left sided.
Stop by on Twitter and share your rewrites with me: @a_copywriter
...
Add humor to your writing
(commission may be paid for purchase)
Rewrite 1: give my right hand
Rewrite 2: sell my right eye
Rewrite 3: barter the right side of my brain
Rewrite 4: trade my first-born child
Rewrite 5: give my winning lottery ticket
Rewrite 6: deal now and I'll double the offer - both my right and left arms
Comment: This presupposes someone favors their right side of anything - you can easily change these to the left if you're left handed or left sided.
Stop by on Twitter and share your rewrites with me: @a_copywriter
...
Add humor to your writing
(commission may be paid for purchase)
Labels:
arm,
cliches,
give my right arm,
recasting cliches,
rewriting cliches,
right arm
Friday, June 11, 2010
Cliché: get your foot in the door
Meaning: keep the opportunity alive (example)
Rewrite 1: block the door open
Rewrite 2: get past the door
Rewrite 3: keep the door and the mind open
Rewrite 4: the door is the sack but the chair is the completed pass
Rewrite 5: get your behind in the interview chair
Comment: Most of these cliché recasts center more on the job interview, but many can apply to sales calls and other situations where you want to get past a gatekeeper and before a potential "sale."
Check out my Twitter page and say hello! @a_copywriter
...
If you are trying to edge your way through the door
(commission may be paid for purchase)
Rewrite 1: block the door open
Rewrite 2: get past the door
Rewrite 3: keep the door and the mind open
Rewrite 4: the door is the sack but the chair is the completed pass
Rewrite 5: get your behind in the interview chair
Comment: Most of these cliché recasts center more on the job interview, but many can apply to sales calls and other situations where you want to get past a gatekeeper and before a potential "sale."
Check out my Twitter page and say hello! @a_copywriter
...
If you are trying to edge your way through the door
(commission may be paid for purchase)
Labels:
cliches,
door,
foot,
foot in the door,
get your foot in the door
Thursday, June 10, 2010
Cliché: get your feet wet
Meaning: do or experience something for the first time (example 1, example 2)
Rewrite 1: put a hair out of place
Rewrite 2: get your clothes dirty
Rewrite 3: nick your tools a little
Rewrite 4: get the shovel dirty
Rewrite 5: knock the shine off the nail head
Rewrite 6: put some dents in the chrome
Comment: Most of these are about first-time experiences, but many of them could also be about letting go of inhibitions - which the cliché could also be about. Sometimes a cliché has a main meaning but its meaning morphs as people add textures of understanding to its use.
Have a cliché you'd like to see me recast? Tell me here or on Twitter: @a_copywriter
...
Language isn't static
(commission may be paid for purchase)
Rewrite 1: put a hair out of place
Rewrite 2: get your clothes dirty
Rewrite 3: nick your tools a little
Rewrite 4: get the shovel dirty
Rewrite 5: knock the shine off the nail head
Rewrite 6: put some dents in the chrome
Comment: Most of these are about first-time experiences, but many of them could also be about letting go of inhibitions - which the cliché could also be about. Sometimes a cliché has a main meaning but its meaning morphs as people add textures of understanding to its use.
Have a cliché you'd like to see me recast? Tell me here or on Twitter: @a_copywriter
...
Language isn't static
(commission may be paid for purchase)
Labels:
cliches,
feet,
get your feet wet,
recasting cliches,
rewriting cliches,
wet
Wednesday, June 09, 2010
Cliché: get (have) your ducks in a row
Meaning: bring order to the world (example 1, example 2)
Rewrite 1: get your geese in formation
Rewrite 2: bring your circus into line
Rewrite 3: stack your food into pyramids
Rewrite 4: form your elements into periodic tables
Rewrite 5: make lists of your thoughts
Comment: This was a hard one to rewrite without simply mirroring the original. It's all about putting things out of order into order, and I tried to be as varied in the subject matter as possible.
Come say "Hi!" when you're on Twitter: @a_copywriter
...
Getting organized
(commission may be paid for purchase)
Rewrite 1: get your geese in formation
Rewrite 2: bring your circus into line
Rewrite 3: stack your food into pyramids
Rewrite 4: form your elements into periodic tables
Rewrite 5: make lists of your thoughts
Comment: This was a hard one to rewrite without simply mirroring the original. It's all about putting things out of order into order, and I tried to be as varied in the subject matter as possible.
Come say "Hi!" when you're on Twitter: @a_copywriter
...
Getting organized
(commission may be paid for purchase)
Wednesday, June 02, 2010
Cliché: get your arms around it
Meaning: understand something fully (grasp it) (example)
Rewrite 1: grasp it with both arms
Rewrite 2: hug it with your mind
Rewrite 3: wrap your mind around it
Rewrite 4: measure it all the way around the waist
Rewrite 5: lift it full weight
Comment: This cliché is about grasping the full extent of a situation, so I tried to vary the idiom by describing ways you might view something weighty or unwieldy in a way that would let you appreciate its full measure.
Follow me on Twitter: @a_copywriter
...
Measuring and writing for science
(commission may be paid for purchase)
Rewrite 1: grasp it with both arms
Rewrite 2: hug it with your mind
Rewrite 3: wrap your mind around it
Rewrite 4: measure it all the way around the waist
Rewrite 5: lift it full weight
Comment: This cliché is about grasping the full extent of a situation, so I tried to vary the idiom by describing ways you might view something weighty or unwieldy in a way that would let you appreciate its full measure.
Follow me on Twitter: @a_copywriter
...
Measuring and writing for science
(commission may be paid for purchase)
Tuesday, June 01, 2010
Cliché: get with the program
Meaning: do what was laid out before you (example)
Rewrite 1: get with the plan
Rewrite 2: follow the schematic
Rewrite 3: read the map
Rewrite 4: draw on the feed
Rewrite 5: tap the brain
Rewrite 6: follow the grooves
Comment: Two possible senses of the cliché here: the more caustic "do what we told you to do" or the invitation to "join up!"
Please follow me on Twitter: @a_copywriter
...
Writing more persuasive advertising copy
(commission may be paid for purchase)
Rewrite 1: get with the plan
Rewrite 2: follow the schematic
Rewrite 3: read the map
Rewrite 4: draw on the feed
Rewrite 5: tap the brain
Rewrite 6: follow the grooves
Comment: Two possible senses of the cliché here: the more caustic "do what we told you to do" or the invitation to "join up!"
Please follow me on Twitter: @a_copywriter
...
Writing more persuasive advertising copy
(commission may be paid for purchase)
Monday, May 31, 2010
Cliché: get a room
Meaning: suggestion to stop inappropriate displays of affection (example)
Rewrite 1: move it to the bedroom
Rewrite 2: should we get our own room?
Rewrite 3: put a wrap on that present and give it as a gift later
Rewrite 4: freeze that pose and we'll put it on display at the art museum
Rewrite 5: isn't that a scene written for film ... an X-rated film?
Comment: This cliché is usually repeated with some sarcasm, so the rewrites are presented in the same tone.
Next time you're on Twitter, say hello: @a_copywriter
...
Retorts and other come-back lines
(commission may be paid for purchase)
Rewrite 1: move it to the bedroom
Rewrite 2: should we get our own room?
Rewrite 3: put a wrap on that present and give it as a gift later
Rewrite 4: freeze that pose and we'll put it on display at the art museum
Rewrite 5: isn't that a scene written for film ... an X-rated film?
Comment: This cliché is usually repeated with some sarcasm, so the rewrites are presented in the same tone.
Next time you're on Twitter, say hello: @a_copywriter
...
Retorts and other come-back lines
(commission may be paid for purchase)
Labels:
cliches,
get a room,
recasting cliches,
rewriting cliches,
room,
rooms
Sunday, May 30, 2010
Cliché: get a life
Meaning: focus on something more worthwhile (example)
Rewrite 1: get a new hobby
Rewrite 2: find a different obsession
Rewrite 3: joust with a different windmill
Rewrite 4: dude, read a book, play a game, go into a coma, but drop this, okay?
Rewrite 5: Obi-Wan says, "This isn't the cause you were looking for...move along!"
Comment: This cliché is usually a put down, so I rewrote with that in mind.
Join me on Twitter: @a_copywriter
...
Things you wish you'd thought to say or write
(Commission may be paid for purchase)
Rewrite 1: get a new hobby
Rewrite 2: find a different obsession
Rewrite 3: joust with a different windmill
Rewrite 4: dude, read a book, play a game, go into a coma, but drop this, okay?
Rewrite 5: Obi-Wan says, "This isn't the cause you were looking for...move along!"
Comment: This cliché is usually a put down, so I rewrote with that in mind.
Join me on Twitter: @a_copywriter
...
Things you wish you'd thought to say or write
(Commission may be paid for purchase)
Labels:
cliches,
get a life,
life,
put downs,
recasting cliches,
rewriting cliches
Saturday, May 29, 2010
Cliché: get an earful, to
Meaning: hear a lot of feedback or ideas (example 1, example 2)
Rewrite 1: get an ear-jamming
Rewrite 2: heard enough to plug an ear
Rewrite 3: received enough suggestions to dam an ear canal
Rewrite 4: got an earache of ideas
Rewrite 5: received too much input - the other white noise
Comment: Although "get an earful" doesn't have to have a negative connotation, it often does. These are fairly neutral but all weigh in on the side of being overwhelmed.
Follow me on Twitter: @a_copywriter
...
Speaking and writing more eloquently
(commission may be paid for purchase)
Rewrite 1: get an ear-jamming
Rewrite 2: heard enough to plug an ear
Rewrite 3: received enough suggestions to dam an ear canal
Rewrite 4: got an earache of ideas
Rewrite 5: received too much input - the other white noise
Comment: Although "get an earful" doesn't have to have a negative connotation, it often does. These are fairly neutral but all weigh in on the side of being overwhelmed.
Follow me on Twitter: @a_copywriter
...
Speaking and writing more eloquently
(commission may be paid for purchase)
Labels:
cliches,
earful,
ears,
feedback,
get an earful,
ideas,
recasting cliches,
rewriting cliches,
suggestions
Tuesday, May 25, 2010
Cliché: make a federal case of
Meaning: blow something out of proportion (example 1, example 2)
Rewrite 1: go federal on me
Rewrite 2: appeal it to the high court
Rewrite 3: take me to the EPA
Rewrite 4: max the volume
Rewrite 5: peg my needle
Comment: I varied the references from law, to regulatory environment, to sound, to any kind of measurement where "peg" and "needle" refer to an analog metering device in which you want to keep the result below the red level and going into the red is called pegging. This provides a wide diversity of experiences. You can probably imagine many more.
Visit me on Twitter: @a_copywriter
...
Words for making a federal case
(commission may be paid for purchase)
Rewrite 1: go federal on me
Rewrite 2: appeal it to the high court
Rewrite 3: take me to the EPA
Rewrite 4: max the volume
Rewrite 5: peg my needle
Comment: I varied the references from law, to regulatory environment, to sound, to any kind of measurement where "peg" and "needle" refer to an analog metering device in which you want to keep the result below the red level and going into the red is called pegging. This provides a wide diversity of experiences. You can probably imagine many more.
Visit me on Twitter: @a_copywriter
...
Words for making a federal case
(commission may be paid for purchase)
Monday, May 24, 2010
Cliché: filthy rich
Meaning: exceptionally rich, probably by dishonest means (example)
Rewrite 1: stenchly riches
Rewrite 2: fetid wealth
Rewrite 3: tainted pennies
Rewrite 4: rotted prosperity
Rewrite 5: a lode of ill repute
Comment: Most uses of this idiom haven't the connotation of ill favor. Likely, they think the "filthy" comes from how disgustingly dirty money becomes in its various visits to strange places.
Follow me on Twitter: @a_copywriter
...
How to write for money people
(commission may be paid for purchase)
Effective Writing: A Handbook for Finance People
Rewrite 1: stenchly riches
Rewrite 2: fetid wealth
Rewrite 3: tainted pennies
Rewrite 4: rotted prosperity
Rewrite 5: a lode of ill repute
Comment: Most uses of this idiom haven't the connotation of ill favor. Likely, they think the "filthy" comes from how disgustingly dirty money becomes in its various visits to strange places.
Follow me on Twitter: @a_copywriter
...
How to write for money people
(commission may be paid for purchase)
Effective Writing: A Handbook for Finance People
Labels:
cliches,
filthy rich,
money,
recasting cliches,
rewriting cliches,
rich,
riches,
wealth
Friday, May 14, 2010
Cliché: fat as a cow (pig)
Meaning: literally, big as a cow (or pig), carrying excessive fat (example)
Rewrite 1: huge as a hippo
Rewrite 2: stout as a sumo
Rewrite 3: plump as an Easter feaster
Rewrite 4: big as a bassoon
Rewrite 5: corpulent as a vat of lard
Rewrite 6: wide as the rings of a big city circus
Comment: I varied the recast from big to fat to wide to provide ample examples.
You'll find me most days on Twitter: @a_copywriter
...
Professional writing
(commission may be paid for purchase)
Rewrite 1: huge as a hippo
Rewrite 2: stout as a sumo
Rewrite 3: plump as an Easter feaster
Rewrite 4: big as a bassoon
Rewrite 5: corpulent as a vat of lard
Rewrite 6: wide as the rings of a big city circus
Comment: I varied the recast from big to fat to wide to provide ample examples.
You'll find me most days on Twitter: @a_copywriter
...
Professional writing
(commission may be paid for purchase)
Labels:
cliches,
cow,
fat,
fat as a cow,
fat as a pig,
pig,
recasting cliches,
rewriting cliches
Thursday, May 13, 2010
Cliché: fall guy, the
Meaning: scapegoat, person who takes the fall or fault for something (example 1, example 2, example 3)
Rewrite 1: the faultee
Rewrite 2: the tag victim
Rewrite 3: the tar rag
Rewrite 4: Mr. take-it-for-the-team
Rewrite 5: winner, the blame game
Comment: These may be more obscure than "the fall guy" reference.
Stop by Twitter and say hello: @a_copywriter
...
Decoding obscure references
(commission may be paid for purchase)
Rewrite 1: the faultee
Rewrite 2: the tag victim
Rewrite 3: the tar rag
Rewrite 4: Mr. take-it-for-the-team
Rewrite 5: winner, the blame game
Comment: These may be more obscure than "the fall guy" reference.
Stop by Twitter and say hello: @a_copywriter
...
Decoding obscure references
(commission may be paid for purchase)
Labels:
cliches,
fall guy,
recasting cliches,
rewriting cliches
Tuesday, May 11, 2010
Cliché: fair haired one (boy)
Meaning: favored or especially promising one or the favorite (example 1, example 2)
Rewrite 1: handsome-faced one
Rewrite 2: pretty-faced one
Rewrite 3: well proportioned one
Rewrite 4: well mannered one
Rewrite 5: mister do-no-wrong
Rewrite 6: miss blemish-free
Comment: I couldn't find an original reference for this, but I suspect this idiom hearkens back to a fixation on kids with light colored or fair colored hair. Many such clichés stem from a jealousy of such people and so I tied my rewrites to people who are seen as favorites because of attributes tied to their looks and beyond their own control - fair hair, good looks, clear skin, good proportions.
Stop by on Twitter and say hello: @a_copywriter
...
Reading for sarcasm
(commission may be paid for purchase)
Rewrite 1: handsome-faced one
Rewrite 2: pretty-faced one
Rewrite 3: well proportioned one
Rewrite 4: well mannered one
Rewrite 5: mister do-no-wrong
Rewrite 6: miss blemish-free
Comment: I couldn't find an original reference for this, but I suspect this idiom hearkens back to a fixation on kids with light colored or fair colored hair. Many such clichés stem from a jealousy of such people and so I tied my rewrites to people who are seen as favorites because of attributes tied to their looks and beyond their own control - fair hair, good looks, clear skin, good proportions.
Stop by on Twitter and say hello: @a_copywriter
...
Reading for sarcasm
(commission may be paid for purchase)
Friday, May 07, 2010
Cliché: fast buck, a
Meaning: easy money, often illegally gained (example 1, example 2)
Rewrite 1: a fast dollar
Rewrite 2: a quick nickel
Rewrite 3: fast finger funds
Rewrite 4: quick turn-around cash
Rewrite 5: magic money
Rewrite 6: now-you-see-it sums
Rewrite 7: dinero diablo (or devil money)
Comment: A fast buck can be earned quickly and easily plus legally. A kid who earns five bucks for plowing sidewalks in the winter makes a fast buck legally and morally, and the first two rewrites more support that notion.
Come say hello on Twitter: @a_copywriter
...
Turn a phrase, turn a few heads
(commission may be paid for purchase)
Rewrite 1: a fast dollar
Rewrite 2: a quick nickel
Rewrite 3: fast finger funds
Rewrite 4: quick turn-around cash
Rewrite 5: magic money
Rewrite 6: now-you-see-it sums
Rewrite 7: dinero diablo (or devil money)
Comment: A fast buck can be earned quickly and easily plus legally. A kid who earns five bucks for plowing sidewalks in the winter makes a fast buck legally and morally, and the first two rewrites more support that notion.
Come say hello on Twitter: @a_copywriter
...
Turn a phrase, turn a few heads
(commission may be paid for purchase)
Labels:
cash,
cliches,
fast buck,
money,
recasting cliches,
rewriting cliches
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