Meaning: suggestion to stop inappropriate displays of affection (example)
Rewrite 1: move it to the bedroom
Rewrite 2: should we get our own room?
Rewrite 3: put a wrap on that present and give it as a gift later
Rewrite 4: freeze that pose and we'll put it on display at the art museum
Rewrite 5: isn't that a scene written for film ... an X-rated film?
Comment: This cliché is usually repeated with some sarcasm, so the rewrites are presented in the same tone.
Next time you're on Twitter, say hello: @a_copywriter
...
Retorts and other come-back lines
(commission may be paid for purchase)
Monday, May 31, 2010
Sunday, May 30, 2010
Cliché: get a life
Meaning: focus on something more worthwhile (example)
Rewrite 1: get a new hobby
Rewrite 2: find a different obsession
Rewrite 3: joust with a different windmill
Rewrite 4: dude, read a book, play a game, go into a coma, but drop this, okay?
Rewrite 5: Obi-Wan says, "This isn't the cause you were looking for...move along!"
Comment: This cliché is usually a put down, so I rewrote with that in mind.
Join me on Twitter: @a_copywriter
...
Things you wish you'd thought to say or write
(Commission may be paid for purchase)
Rewrite 1: get a new hobby
Rewrite 2: find a different obsession
Rewrite 3: joust with a different windmill
Rewrite 4: dude, read a book, play a game, go into a coma, but drop this, okay?
Rewrite 5: Obi-Wan says, "This isn't the cause you were looking for...move along!"
Comment: This cliché is usually a put down, so I rewrote with that in mind.
Join me on Twitter: @a_copywriter
...
Things you wish you'd thought to say or write
(Commission may be paid for purchase)
Labels:
cliches,
get a life,
life,
put downs,
recasting cliches,
rewriting cliches
Saturday, May 29, 2010
Cliché: get an earful, to
Meaning: hear a lot of feedback or ideas (example 1, example 2)
Rewrite 1: get an ear-jamming
Rewrite 2: heard enough to plug an ear
Rewrite 3: received enough suggestions to dam an ear canal
Rewrite 4: got an earache of ideas
Rewrite 5: received too much input - the other white noise
Comment: Although "get an earful" doesn't have to have a negative connotation, it often does. These are fairly neutral but all weigh in on the side of being overwhelmed.
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Speaking and writing more eloquently
(commission may be paid for purchase)
Rewrite 1: get an ear-jamming
Rewrite 2: heard enough to plug an ear
Rewrite 3: received enough suggestions to dam an ear canal
Rewrite 4: got an earache of ideas
Rewrite 5: received too much input - the other white noise
Comment: Although "get an earful" doesn't have to have a negative connotation, it often does. These are fairly neutral but all weigh in on the side of being overwhelmed.
Follow me on Twitter: @a_copywriter
...
Speaking and writing more eloquently
(commission may be paid for purchase)
Labels:
cliches,
earful,
ears,
feedback,
get an earful,
ideas,
recasting cliches,
rewriting cliches,
suggestions
Tuesday, May 25, 2010
Cliché: make a federal case of
Meaning: blow something out of proportion (example 1, example 2)
Rewrite 1: go federal on me
Rewrite 2: appeal it to the high court
Rewrite 3: take me to the EPA
Rewrite 4: max the volume
Rewrite 5: peg my needle
Comment: I varied the references from law, to regulatory environment, to sound, to any kind of measurement where "peg" and "needle" refer to an analog metering device in which you want to keep the result below the red level and going into the red is called pegging. This provides a wide diversity of experiences. You can probably imagine many more.
Visit me on Twitter: @a_copywriter
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Words for making a federal case
(commission may be paid for purchase)
Rewrite 1: go federal on me
Rewrite 2: appeal it to the high court
Rewrite 3: take me to the EPA
Rewrite 4: max the volume
Rewrite 5: peg my needle
Comment: I varied the references from law, to regulatory environment, to sound, to any kind of measurement where "peg" and "needle" refer to an analog metering device in which you want to keep the result below the red level and going into the red is called pegging. This provides a wide diversity of experiences. You can probably imagine many more.
Visit me on Twitter: @a_copywriter
...
Words for making a federal case
(commission may be paid for purchase)
Monday, May 24, 2010
Cliché: filthy rich
Meaning: exceptionally rich, probably by dishonest means (example)
Rewrite 1: stenchly riches
Rewrite 2: fetid wealth
Rewrite 3: tainted pennies
Rewrite 4: rotted prosperity
Rewrite 5: a lode of ill repute
Comment: Most uses of this idiom haven't the connotation of ill favor. Likely, they think the "filthy" comes from how disgustingly dirty money becomes in its various visits to strange places.
Follow me on Twitter: @a_copywriter
...
How to write for money people
(commission may be paid for purchase)
Effective Writing: A Handbook for Finance People
Rewrite 1: stenchly riches
Rewrite 2: fetid wealth
Rewrite 3: tainted pennies
Rewrite 4: rotted prosperity
Rewrite 5: a lode of ill repute
Comment: Most uses of this idiom haven't the connotation of ill favor. Likely, they think the "filthy" comes from how disgustingly dirty money becomes in its various visits to strange places.
Follow me on Twitter: @a_copywriter
...
How to write for money people
(commission may be paid for purchase)
Effective Writing: A Handbook for Finance People
Labels:
cliches,
filthy rich,
money,
recasting cliches,
rewriting cliches,
rich,
riches,
wealth
Friday, May 14, 2010
Cliché: fat as a cow (pig)
Meaning: literally, big as a cow (or pig), carrying excessive fat (example)
Rewrite 1: huge as a hippo
Rewrite 2: stout as a sumo
Rewrite 3: plump as an Easter feaster
Rewrite 4: big as a bassoon
Rewrite 5: corpulent as a vat of lard
Rewrite 6: wide as the rings of a big city circus
Comment: I varied the recast from big to fat to wide to provide ample examples.
You'll find me most days on Twitter: @a_copywriter
...
Professional writing
(commission may be paid for purchase)
Rewrite 1: huge as a hippo
Rewrite 2: stout as a sumo
Rewrite 3: plump as an Easter feaster
Rewrite 4: big as a bassoon
Rewrite 5: corpulent as a vat of lard
Rewrite 6: wide as the rings of a big city circus
Comment: I varied the recast from big to fat to wide to provide ample examples.
You'll find me most days on Twitter: @a_copywriter
...
Professional writing
(commission may be paid for purchase)
Labels:
cliches,
cow,
fat,
fat as a cow,
fat as a pig,
pig,
recasting cliches,
rewriting cliches
Thursday, May 13, 2010
Cliché: fall guy, the
Meaning: scapegoat, person who takes the fall or fault for something (example 1, example 2, example 3)
Rewrite 1: the faultee
Rewrite 2: the tag victim
Rewrite 3: the tar rag
Rewrite 4: Mr. take-it-for-the-team
Rewrite 5: winner, the blame game
Comment: These may be more obscure than "the fall guy" reference.
Stop by Twitter and say hello: @a_copywriter
...
Decoding obscure references
(commission may be paid for purchase)
Rewrite 1: the faultee
Rewrite 2: the tag victim
Rewrite 3: the tar rag
Rewrite 4: Mr. take-it-for-the-team
Rewrite 5: winner, the blame game
Comment: These may be more obscure than "the fall guy" reference.
Stop by Twitter and say hello: @a_copywriter
...
Decoding obscure references
(commission may be paid for purchase)
Labels:
cliches,
fall guy,
recasting cliches,
rewriting cliches
Tuesday, May 11, 2010
Cliché: fair haired one (boy)
Meaning: favored or especially promising one or the favorite (example 1, example 2)
Rewrite 1: handsome-faced one
Rewrite 2: pretty-faced one
Rewrite 3: well proportioned one
Rewrite 4: well mannered one
Rewrite 5: mister do-no-wrong
Rewrite 6: miss blemish-free
Comment: I couldn't find an original reference for this, but I suspect this idiom hearkens back to a fixation on kids with light colored or fair colored hair. Many such clichés stem from a jealousy of such people and so I tied my rewrites to people who are seen as favorites because of attributes tied to their looks and beyond their own control - fair hair, good looks, clear skin, good proportions.
Stop by on Twitter and say hello: @a_copywriter
...
Reading for sarcasm
(commission may be paid for purchase)
Rewrite 1: handsome-faced one
Rewrite 2: pretty-faced one
Rewrite 3: well proportioned one
Rewrite 4: well mannered one
Rewrite 5: mister do-no-wrong
Rewrite 6: miss blemish-free
Comment: I couldn't find an original reference for this, but I suspect this idiom hearkens back to a fixation on kids with light colored or fair colored hair. Many such clichés stem from a jealousy of such people and so I tied my rewrites to people who are seen as favorites because of attributes tied to their looks and beyond their own control - fair hair, good looks, clear skin, good proportions.
Stop by on Twitter and say hello: @a_copywriter
...
Reading for sarcasm
(commission may be paid for purchase)
Friday, May 07, 2010
Cliché: fast buck, a
Meaning: easy money, often illegally gained (example 1, example 2)
Rewrite 1: a fast dollar
Rewrite 2: a quick nickel
Rewrite 3: fast finger funds
Rewrite 4: quick turn-around cash
Rewrite 5: magic money
Rewrite 6: now-you-see-it sums
Rewrite 7: dinero diablo (or devil money)
Comment: A fast buck can be earned quickly and easily plus legally. A kid who earns five bucks for plowing sidewalks in the winter makes a fast buck legally and morally, and the first two rewrites more support that notion.
Come say hello on Twitter: @a_copywriter
...
Turn a phrase, turn a few heads
(commission may be paid for purchase)
Rewrite 1: a fast dollar
Rewrite 2: a quick nickel
Rewrite 3: fast finger funds
Rewrite 4: quick turn-around cash
Rewrite 5: magic money
Rewrite 6: now-you-see-it sums
Rewrite 7: dinero diablo (or devil money)
Comment: A fast buck can be earned quickly and easily plus legally. A kid who earns five bucks for plowing sidewalks in the winter makes a fast buck legally and morally, and the first two rewrites more support that notion.
Come say hello on Twitter: @a_copywriter
...
Turn a phrase, turn a few heads
(commission may be paid for purchase)
Labels:
cash,
cliches,
fast buck,
money,
recasting cliches,
rewriting cliches
Thursday, May 06, 2010
Cliché: fair weather friend, a
Meaning: a friend during the good times (example 1, example 2)
Rewrite 1: clear-sky buddy
Rewrite 2: sunny times acquaintance
Rewrite 3: open bar reveler
Rewrite 4: bonus time colleague
Rewrite 5: glowing review co-star
Comment: I tried to envision both a range of good times and of friends to provide plenty of examples. I'll bet you can think of even more.
Follow me on Twitter: a_copywriter
...
Ideas for writing
(commission may be paid on purchases)
Rewrite 1: clear-sky buddy
Rewrite 2: sunny times acquaintance
Rewrite 3: open bar reveler
Rewrite 4: bonus time colleague
Rewrite 5: glowing review co-star
Comment: I tried to envision both a range of good times and of friends to provide plenty of examples. I'll bet you can think of even more.
Follow me on Twitter: a_copywriter
...
Ideas for writing
(commission may be paid on purchases)
Monday, May 03, 2010
Cliché: chatty Cathy
Meaning: someone who won't stop talking (how to deal with, modern manners)
Rewrite 1: chattering Charlene
Rewrite 2: windy Wendy
Rewrite 3: gabby Gabe
Rewrite 4: wordy Warren
Rewrite 5: loquacious Lou
Rewrite 6: amiable Amy
Rewrite 7: genial Jen
Comments: Although this cliché often has a negative tone ("someone who won't shut up," defined the Urban Dictionary), it can also take on a more civil and appreciative feel, as when describing someone who is overly exuberant or gregarious. To suit the dual nature of the cliché, varied the second half of the rewrites.
Come say "Hi!" on Twitter: @a_copywriter
...
Meet the doll named for the jabbering person
(commission may be paid for purchase)
Rewrite 1: chattering Charlene
Rewrite 2: windy Wendy
Rewrite 3: gabby Gabe
Rewrite 4: wordy Warren
Rewrite 5: loquacious Lou
Rewrite 6: amiable Amy
Rewrite 7: genial Jen
Comments: Although this cliché often has a negative tone ("someone who won't shut up," defined the Urban Dictionary), it can also take on a more civil and appreciative feel, as when describing someone who is overly exuberant or gregarious. To suit the dual nature of the cliché, varied the second half of the rewrites.
Come say "Hi!" on Twitter: @a_copywriter
...
Meet the doll named for the jabbering person
(commission may be paid for purchase)
Labels:
chatty cathy,
cliches,
recasting cliches,
rewriting cliches
Wednesday, April 28, 2010
Cliché: early bird catches the worm, the
Meaning: assertiveness brings success (example)
Rewrite 1: first to the table gets the bacon
Rewrite 2: first across the finish line wins the medal
Rewrite 3: quickest to the buzzer wins the round
Rewrite 4: early to rise catches the first sun rays
Rewrite 5: best bargains go to the first inside the door
Rewrite 6: earlier worm escapes the beak
Comments: There are lots of ways to pose this cliché. The last rewrite is taking the opposite tactic to the original, a play on words really. Have some fun with it - turn a bird's tree on its branches.
When you're on Twitter, stop by and say hello: @a_copywriter
...
More on colloquialisms for more picturesque language
(commission may be paid for purchases)
Rewrite 1: first to the table gets the bacon
Rewrite 2: first across the finish line wins the medal
Rewrite 3: quickest to the buzzer wins the round
Rewrite 4: early to rise catches the first sun rays
Rewrite 5: best bargains go to the first inside the door
Rewrite 6: earlier worm escapes the beak
Comments: There are lots of ways to pose this cliché. The last rewrite is taking the opposite tactic to the original, a play on words really. Have some fun with it - turn a bird's tree on its branches.
When you're on Twitter, stop by and say hello: @a_copywriter
...
More on colloquialisms for more picturesque language
(commission may be paid for purchases)
Friday, April 23, 2010
Cliché: elephant in the room, the
Meaning: uncomfortable topic or presence that doesn't quite fit (example 1, example 2)
Rewrite 1: whale in the pool
Rewrite 2: rhino in the yard
Rewrite 3: yacht in the pond
Rewrite 4: refrigerator in the closet
Rewrite 5: donkey at the tea party
Comments: While the original cliché is about something big and cumbersome that doesn't get discussed, I've gone for something that's simply big and doesn't fit all the way to something that's perhaps an opposite and uncomfortable.
Stop by Twitter and give me a shout: @a_copywriter
...
Humorous language from our past
(commission may be paid for purchases)
Rewrite 1: whale in the pool
Rewrite 2: rhino in the yard
Rewrite 3: yacht in the pond
Rewrite 4: refrigerator in the closet
Rewrite 5: donkey at the tea party
Comments: While the original cliché is about something big and cumbersome that doesn't get discussed, I've gone for something that's simply big and doesn't fit all the way to something that's perhaps an opposite and uncomfortable.
Stop by Twitter and give me a shout: @a_copywriter
...
Humorous language from our past
(commission may be paid for purchases)
Thursday, April 22, 2010
Cliché: dirt cheap
Meaning: as inexpensive as plain old dirt (definition)
Rewrite 1: cheap as muck
Rewrite 2: dandelion cheap
Rewrite 3: crab-grass cheap
Rewrite 4: five-and-dime cheap
Rewrite 5: second-hand store cheap
Rewrite 6: greasy-spoon cheap
Comments: It's hard to be cheaper than ordinary dirt, so in that sense the original idiom is probably the most demonstrable of the point. However, there is lots of territory to explore on inexpensive or of less value. There is, of course, the potential to go too far.
Follow me on Twitter: @a_copywriter
...
Writing or speaking unconventionally
(commission may be paid for purchase)
Rewrite 1: cheap as muck
Rewrite 2: dandelion cheap
Rewrite 3: crab-grass cheap
Rewrite 4: five-and-dime cheap
Rewrite 5: second-hand store cheap
Rewrite 6: greasy-spoon cheap
Comments: It's hard to be cheaper than ordinary dirt, so in that sense the original idiom is probably the most demonstrable of the point. However, there is lots of territory to explore on inexpensive or of less value. There is, of course, the potential to go too far.
Follow me on Twitter: @a_copywriter
...
Writing or speaking unconventionally
(commission may be paid for purchase)
Labels:
cheap,
cliches,
dirt,
dirt cheap,
idioms,
recasting cliches,
rewriting cliches
Tuesday, April 20, 2010
Cliché: everything (it all) comes out in the wash
Meaning: no permanent damage (example1, example 2)
Rewrite 1: everything washes out with soap and water
Rewrite 2: nothing can resist the wash-spin-rinse-spin cycle
Rewrite 3: no stain remains forever
Rewrite 4: grease a little elbow power will undo
Rewrite 5: a good wash undoes all stains
Rewrite 6: throw it in with the rest of your soiled laundry and let's make you clean
Comments: I've pretty much remained with the original washday motif. Another interpretation of the idiom that strikes me - and which originally guided me when I first saw this cliché - was that it meant nothing is hidden in the laundry, all your clothes with all their stains come out on laundry day. How might you write for that?
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...
Rewrite 1: everything washes out with soap and water
Rewrite 2: nothing can resist the wash-spin-rinse-spin cycle
Rewrite 3: no stain remains forever
Rewrite 4: grease a little elbow power will undo
Rewrite 5: a good wash undoes all stains
Rewrite 6: throw it in with the rest of your soiled laundry and let's make you clean
Comments: I've pretty much remained with the original washday motif. Another interpretation of the idiom that strikes me - and which originally guided me when I first saw this cliché - was that it meant nothing is hidden in the laundry, all your clothes with all their stains come out on laundry day. How might you write for that?
Say "Hi!" on Twitter: @a_copywriter
...
Friday, April 16, 2010
Cliché: diamond in the rough, a
Meaning: someone lacking grace or refinement or with unpolished talent (example 1, example 2)
Rewrite 1: unbeveled diamond, an
Rewrite 2: unpolished stone, an
Rewrite 3: unvarnished oak
Rewrite 4: unchiseled granite
Rewrite 5: unsculpted marble
Rewrite 6: unrefined cotton
Comments: I went much further with this recasting than I thought I initially could. I'll bet there's even more you could accomplish.
Tweet me: @a_copywriter
...
The art of rewriting
(commission may be paid for purchases)
Rewrite 1: unbeveled diamond, an
Rewrite 2: unpolished stone, an
Rewrite 3: unvarnished oak
Rewrite 4: unchiseled granite
Rewrite 5: unsculpted marble
Rewrite 6: unrefined cotton
Comments: I went much further with this recasting than I thought I initially could. I'll bet there's even more you could accomplish.
Tweet me: @a_copywriter
...
The art of rewriting
(commission may be paid for purchases)
Thursday, April 15, 2010
Cliché: death by a thousand cuts
Meaning: a slow and painful loss (example)
Rewrite 1: death by a thousand needles
Rewrite 2: death by shrapnel
Rewrite 3: death by medical drip
Rewrite 4: loss of a thousand souls
Rewrite 5: bleeding by a thousand leeches
Rewrite 6: blinking away of a night's stars
Comments: Wasn't that morbid! I moved from methods of death to senses of loss, which are common uses of this cliché. Now I need a stiff drink.
Come cheer me up on Twitter: @a_copywriter
...
The "bible" for aspiring writers
(commission may be paid for purchases)
Rewrite 1: death by a thousand needles
Rewrite 2: death by shrapnel
Rewrite 3: death by medical drip
Rewrite 4: loss of a thousand souls
Rewrite 5: bleeding by a thousand leeches
Rewrite 6: blinking away of a night's stars
Comments: Wasn't that morbid! I moved from methods of death to senses of loss, which are common uses of this cliché. Now I need a stiff drink.
Come cheer me up on Twitter: @a_copywriter
...
The "bible" for aspiring writers
(commission may be paid for purchases)
Wednesday, April 14, 2010
Cliché: doesn't have both oars in the water
Meaning: Not with it (example)
Rewrite 1: rowing short an oar
Rewrite 2: steering with a rudder at both ends
Rewrite 3: one boat short an oar
Rewrite 4: in a canoe with no paddles
Rewrite 5: driving a car with three flats
Comments: This is less about boats and oars than it is about being unbalanced, but I couldn't resist some of these stranger variations on the original theme.
Give me a shout on Twitter: @a_copywriter
...
Rewrite 1: rowing short an oar
Rewrite 2: steering with a rudder at both ends
Rewrite 3: one boat short an oar
Rewrite 4: in a canoe with no paddles
Rewrite 5: driving a car with three flats
Comments: This is less about boats and oars than it is about being unbalanced, but I couldn't resist some of these stranger variations on the original theme.
Give me a shout on Twitter: @a_copywriter
...
Labels:
both oars in the water,
cliches,
oars,
recasting cliches,
rewriting cliches,
water
Tuesday, April 13, 2010
Cliché: like a broken record
Meaning: repeating the same thing over and over (example 1, example 2)
For: My good friend and colleague @CindyDroog (Say "Hi!" on Twitter)
Rewrite 1: like a campaign talking point
Rewrite 2: like a cheap TV ad run
Rewrite 3: like a keyboard stuck on "crap!"
Rewrite 4: like a Bill Murray Groundhog Day
Rewrite 5: like a broken app
Rewrite 6: like a corrupted file (or avi, wav, CD)
Rewrite 7: like a fragged disk
Comments: I've covered two issues here: Rewrites 1 through 4 for the original sense of the cliché and rewrites 5 through 7 which are ways to upgrade the idiom (although not necessarily the idea) for the changes in technology.
If you're troubled by a cliché that I haven't slayed yet, I consider requests. Put it in a comment on this blog, or send me a tweet: @a_copywriter and I'll do my best! (Please check my "Alphabetic Listing" above first.)
...
Just for the experience of it
(commission may be paid for purchases)
For: My good friend and colleague @CindyDroog (Say "Hi!" on Twitter)
Rewrite 1: like a campaign talking point
Rewrite 2: like a cheap TV ad run
Rewrite 3: like a keyboard stuck on "crap!"
Rewrite 4: like a Bill Murray Groundhog Day
Rewrite 5: like a broken app
Rewrite 6: like a corrupted file (or avi, wav, CD)
Rewrite 7: like a fragged disk
Comments: I've covered two issues here: Rewrites 1 through 4 for the original sense of the cliché and rewrites 5 through 7 which are ways to upgrade the idiom (although not necessarily the idea) for the changes in technology.
If you're troubled by a cliché that I haven't slayed yet, I consider requests. Put it in a comment on this blog, or send me a tweet: @a_copywriter and I'll do my best! (Please check my "Alphabetic Listing" above first.)
...
Just for the experience of it
(commission may be paid for purchases)
Monday, April 12, 2010
Cliché: dead as a doornail
meaning: lifeless or useless like a nail used in a door (example 1, example 2, example 3)
Rewrite 1: dead as a coffin nail
Rewrite 2: lifeless as a wood screw
Rewrite 3: dead as a deep winter's night
Rewrite 4: dead as a double shot in a bullseye
Rewrite 5: dead as a confederate dollar
Rewrite 6: dead as a tooth on the dentist's floor
Rewrite 7: dead as a Martian dune
Rewrite 8: dead as a basketball after the buzzer
Comments: In the first couple of rewrites I tried to stick with the heart of the cliché. Then I tried to provide some uses for "dead" beyond the strict meaning of death - and there are many! How many ways can you recast this classic cliché knowing how many more ways you can use the word "dead"?
Catch me on Twitter: @a_copywriter
...
Working with more similes
(commission may be paid for purchases)
Similes Dictionary
Elyse Sommer (Hardcover - Apr 1988)
Rewrite 1: dead as a coffin nail
Rewrite 2: lifeless as a wood screw
Rewrite 3: dead as a deep winter's night
Rewrite 4: dead as a double shot in a bullseye
Rewrite 5: dead as a confederate dollar
Rewrite 6: dead as a tooth on the dentist's floor
Rewrite 7: dead as a Martian dune
Rewrite 8: dead as a basketball after the buzzer
Comments: In the first couple of rewrites I tried to stick with the heart of the cliché. Then I tried to provide some uses for "dead" beyond the strict meaning of death - and there are many! How many ways can you recast this classic cliché knowing how many more ways you can use the word "dead"?
Catch me on Twitter: @a_copywriter
...
Working with more similes
(commission may be paid for purchases)
Similes Dictionary
Elyse Sommer (Hardcover - Apr 1988)
Labels:
cliches,
dead,
dead as a doornail,
death,
doornails,
recasting cliches,
rewriting cliches
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