Meaning: achieved; achievement certain (example)
Rewrite 1: bagged it, dude!
Rewrite 2: tagged, dragged, and bagged
Rewrite 3: locked in
Rewrite 4: glued and screwed
Rewrite 5: water tight
Comment: I went from hunting metaphors to security and craftsmanship metaphors. Let's see what you can do with it.
Next time you're on Twitter say hello: @a_copywriter
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Friday, April 08, 2011
Thursday, April 07, 2011
Cliché: it's a lemon
Meaning: useless; doesn't work (example)
Rewrite 1: squeeze it, you might get lemonade
Rewrite 2: two more and you can make a meringue pie
Rewrite 3: it has a hint of citrus
Rewrite 4: this thing's so sour it's turning lemon yellow
Rewrite 5: if this isn't a lemon, it's the most yellow lime I've ever seen
Comment: Rather than paralleling the "it's a ..." construction, I tried to work with ways of expressing a lemony quality to say the same thing.
Come say, "Hey!" on Twitter: @a_copywriter
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Speaking of Lemony Things
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Rewrite 1: squeeze it, you might get lemonade
Rewrite 2: two more and you can make a meringue pie
Rewrite 3: it has a hint of citrus
Rewrite 4: this thing's so sour it's turning lemon yellow
Rewrite 5: if this isn't a lemon, it's the most yellow lime I've ever seen
Comment: Rather than paralleling the "it's a ..." construction, I tried to work with ways of expressing a lemony quality to say the same thing.
Come say, "Hey!" on Twitter: @a_copywriter
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Speaking of Lemony Things
(commission may be paid on purchase)
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